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Fat Loss Isn’t a One-Time Purchase—It’s a Lifetime Subscription

You lost 20 pounds? Congrats! But, sorry… it’s not over yet.

🎧Prefer to listen? We’ve recorded a quick podcast that sums up everything you need to know.

Here’s the deal: most goals in life are like shopping. You save up, drop the cash, and boom—done. You get the shiny new toy (or whatever adult purchase you’re into), and you OWN it. It’s yours forever. You don’t have to keep saving for that same thing again every month, right?

But fat loss?

Oh no, my friend. That’s a whole different game.

8 Reasons The Scale Is Not Moving

You don’t get to lose 20 pounds, frame it on your wall, and be like, “Welp, that’s done! Time to hit up pizza Fridays for the rest of my life.” Nope. Unlike buying a house or that overpriced espresso machine, your fat loss goals have a cruel return policy: if you stop doing what got you there, it’s like getting a “Congratulations, you’ve won back all your weight!” letter in the mail.

Let’s break this down:

Imagine you saved up for years to buy your dream car. You finally get it, and then you’re told you have to keep making those monthly payments just to keep it parked in your driveway. You’d probably feel scammed, right? 

But that’s fitness for you. The rent is due every single day.

Is it time to consider a different rent due date? - PayProp Blog

Think about it this way:

Losing weight is like winning the lottery. We’ve all seen those sad stories of lottery winners who go broke in record time. Why? Because they never had good money habits to begin with. They didn’t magically develop financial discipline after that oversized check got handed over. And you know what? It’s the same with fitness.

You can try all the latest “Lose 20 lbs in 20 Days” challenges, cut out carbs like they’re the root of all evil, or live off green juice and sadness. 

But here’s the thing—if you dive into these quick fixes knowing deep down you can’t sustain them, you’re setting yourself up for a rapid rebound. Sure, you might get some quick wins, but once you slip back into old habits, all that progress will vanish just as quickly.

Here’s a reality check: 

You’re not a hamster on a wheel, but you might as well be if you keep hopping on and off every new fad diet.

A photo of a hamster wheel and cage full length photo | Premium  AI-generated image

The real secret to keeping those pounds off? (Brace yourself… this is going to shock you.) 

You actually have to keep doing the stuff that got you there. 

Yep, it’s that simple, and yet, no one wants to hear it. It’s like when you ask a fitness pro for the secret to getting abs and they say: “Eat vegetables and lift weights.” You: Unfollow.

So, how do you keep the weight off without losing your mind?

Stop using gimmicks you know you’ll never stick with. If you hate kale, don’t even pretend like you’re going to become a kale smoothie person. Don’t jump into workouts that make you dread waking up. (Remember that one time you tried to become a 5 a.m. runner? How’d that work out?)

Instead, pick stuff you can actually see yourself doing for the next 10 years—like eating in a way that doesn’t make you want to cry or working out in a way that you actually look forward to showing up.

In conclusion: fat loss isn’t a one-time purchase; it’s more like a subscription service you can’t cancel.

So, choose habits you can afford to keep.

Because trust me, trying to “buy” back your fitness after you’ve let it go? Way more expensive (and annoying) than just keeping up with it in the first place.

Happy lifting, eating, and not being a jerk to your future self!

If you’re ready to take the first step to becoming the happiest, healthiest version of you, we’re here to help.

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